This project is a brief from the International Society of Typographic Design called ‘trade matters’, It is all about traditional craft industries that have vanished or are endangered. The project required deep research into the history of the drystone wall and analysis of how it rose to be one of the largest trades in Britain, to how it fell out of fashion. The aim of this project is to be an informative insight into the dying trade of drystone walling, why they are important to the British countryside and, how the trade has evolved from something that segmented communities to something that can bring them together.


The Drystone Wall

2026 ISTD Submission

To show the intricacies of the drystone wall, this project’s deliverable is a double-sided, hardcover, concertina booklet with six chapters. These six chapters run throughout the booklet which is split in half with a ‘through’ in the middle. The whole of the booklet is a visual metaphor for the drystone wall; and a through is a vital part of the wall as it joins the ‘A’ frame structure of the wall together. Along with this, the height of the booklet is 1/10th of the height of an average drystone wall, the back side of the booklet is a repeating illustration of a wall and the front and back covers of the booklet are debossed greyboard as if something has been carved into stone.