This was a project for one of my University modules called ‘ethical design’. It was all about designing for good as a lot of what we as graphic designers do is sell goods and services, promote events and brands; which is not always the most ethical at times.
The project was all about turning the AfD’s branding on its head, quite literally as the main logo for my campaign is their ‘AfD’ replaced with ‘NfD’ on top of an arrow pointing downwards rather than it pointing upwards.
Nicht Für Deutschland
2024 Ethical Design
Each poster is in German and the type translates to ‘what if it was you?’ and ‘do we want to rely on a war criminal?’ with the stapline ‘use your vote wisely!’ The goal is to make German ‘AfD’ voters look within themselves and question, is this the government we want. I also designed buttons and stickers for the campaign which can be put anywhere people
so desire…
