Ascendit is a UK climbing group founded in 2025 at the University of Portsmouth, by a group of friends first brought together by their passion for climbing and bouldering. Now they are hoping to extend further and create an even larger friend group with like minded individuals who share the same love for bouldering, hiking and outdoor climbing.
Inspired by the community of skate culture, they wanted to bring that sense of togetherness to the bouldering gym.
ASCENDIT Climbing
2025 Visual Identity
I led the visual identity project with team Ascendit from the mindmap of their company name to the final brand guidelines package. The main part of the Ascendit brand is the ‘A’ which has been translated into their icon which is used within a variety of different logo combinations.
